Navigating the Legal Pitfalls of Augmented Reality – [Mashable]
In the past year, augmented reality (AR) has moved beyond a sci-fi novelty to a credible marketing tool for brands and retailers. Tech analyst firm Juniper Research estimates that AR apps will generate close to $300 million in global revenue next year.
If you are in the business of tracking GLOBAL projects, people & things + flow over time, then typical “Google maps”, “BI dashboards” or Gannt charts are not the only way…
See how FIFA visualizes Global Projects, Funding, and Activity on the FIFA Development Globe with a unique ‘tesselation’ of the regions – much more effective than a map-based approach of plotting info on a globe.
Four Perspectives On Augmented Reality And Its Future | TechCrunch
- Computer Vision: “…will be used to make real-world environments computationally interactive and fun”
- Brainwaves: “…allows the computer system to do a better job of presenting contextually aware overlays”
- Future: “…think of kids growing up with this tech … virtual kick-me sign … AR+social permissions”
So a controller that communicates to a hardware dongle, to communicate with proprietary software is not really ideal and very “locked-in”.
However, it does seem interesting that an ‘old’ ceiling fan company (Hunter) is implementing a strategy to change their business model to compete. Bravo!
However, lets consider core competencies. It appears that if a company wanted to make such a shift – perhaps they should think this through a little more – talk to some experts that can help build new hardware and software strategy to compliment their core business and competencies in a way that is scalable. It looks like this attempt will be DoA based on the early feedback (and really disappointing comments posted by buyers on the vendors’ product site #socialmediabackfire)
Just because it (the thermostat and app) is not on “the internet” is not so bad – but the company has created quite a few barriers for itself and may be having more customer support issues than if they would have used the infrastructure already in peoples homes, and other more mature and open standards – and also opened it up to a developer ecosystem.
I assume the goal for the company is to sell more “environment quality” products – and not so much into hardware and software development & support – and all that goes with that.
A thing the Internet of Things doesnt need. [NETWORK WORLD]
The patent describes a tool that’s designed for use in specific situations where it’ll be most relevant to a user – rather than being intended for all-day use, the way that Google seems to want to position Glass
via Microsoft Patent Shows It’s Working On A Google Glass Type Device Of Its Own | TechCrunch.