In the past year, augmented reality (AR) has moved beyond a sci-fi novelty to a credible marketing tool for brands and retailers. Tech analyst firm Juniper Research estimates that AR apps will generate close to $300 million in global revenue next year.
- Computer Vision: “…will be used to make real-world environments computationally interactive and fun”
- Brainwaves: “…allows the computer system to do a better job of presenting contextually aware overlays”
- Future: “…think of kids growing up with this tech … virtual kick-me sign … AR+social permissions”
The patent describes a tool that’s designed for use in specific situations where it’ll be most relevant to a user – rather than being intended for all-day use, the way that Google seems to want to position Glass
The glasses themselves may not be the “killer app” – but certainly a part of new wave of “killer apps” to come…
Now can we opensource the fashion part? Why? … The Oakley Airwave is an example of a similar thing – but in ski-goggle form factor.
What other specialized eyewear that could benefit from heads-up data + augmented reality can you think of?
Skateboarding is a great spectator sport, watching pros flip about and ollie a half pipe or whatever it is they do, they make it look so easy—but behind all those totally rad moves lies a ton of motion data that’s just itching to be turned into sweet, sweet visuals.